This course is an introduction to advertising both as an industry and as a means of communication. Students work on creative strategy and execution of concepts and messaging in various media.
Project 1: Print Campaign
The students champion a product or cause and create a unique, creative strategy. They then translate that strategy into a campaign of three print ads at magazine size.
Project 2: Outdoor/Ambient/Nontraditional
The students once again champion a product or cause and create a unique, creative strategy. They then translate that strategy into an out of home advertisement. In some semesters, the students also expand their strategy to incorporate a social media campaign.
Project 3: Time-based Media
The students once again champion a product or cause and create a unique, creative strategy. They then translate that strategy into a time-based medium like TV, digital, or other expression of their choice.
Credits:
Jennifer Hernandez & Hannah Larsen  |  Print Campaign  |  Fall 2015
Colin Butler & Keifer Willie   |  Print Campaign  |  Fall 2017
GlennJunior Sampayan & Max Petty  |  Print Campaign  |  Fall 2017
Joshua Stines  |  Out of Home/Ambient  |  Fall 2015
Heather O’Banion  |  Out of Home/Ambient  |  Spring 2016
Colin Butler, Lauren Henderson, & Raymond Wauters  |  Out of Home/Ambient  |  Fall 2017
Kaycee Landers, Taylor Branch, & Jessica Bosquez  |  Time-Based Media  |  Fall 2015
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