This course is an introduction to advertising both as an industry and as a means of communication. Students work on creative strategy and execution of concepts and messaging in various media.
Project 1: Print Campaign
The students champion a product or cause and create a unique, creative strategy. They then translate that strategy into a campaign of three print ads at magazine size.
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Project 2: Outdoor/Ambient/Nontraditional
The students once again champion a product or cause and create a unique, creative strategy. They then translate that strategy into an out of home advertisement. In some semesters, the students also expand their strategy to incorporate a social media campaign.
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Project 3: Time-based Media
The students once again champion a product or cause and create a unique, creative strategy. They then translate that strategy into a time-based medium like TV, digital, or other expression of their choice.
Credits:
Jennifer Hernandez & Hannah Larsen | Print Campaign | Fall 2015
Colin Butler & Keifer Willie | Print Campaign | Fall 2017
Max Petty & GlennJunior Sampayan | Print Campaign | Fall 2017
Lauren Henderson | Print Campaign | Fall 2017
Joshua Stines | Out of Home/Ambient | Fall 2015
Heather O’Banion | Out of Home/Ambient | Spring 2016
Colin Butler, Lauren Henderson, & Raymond Wauters | Out of Home/Ambient | Fall 2017
Jessica Bosquez, Taylor Branch, & Kaycee Landers | Time-Based Media | Fall 2015
Jennifer Hernandez, Andrew Jasmine, Hannah Larsen, & Joshua Stines | Time-Based Media | Fall 2015
Jose Bansuelos | Time-Based Media | Fall 2017